insert title here

CREATIVE BRIEF + CAMPAIGN

insert business problem here


01 — the brief


photo-1517490232338-06b912a786b5.jpeg

SITUATION

We feel bogged down by our endless sea of stuff, but it’s hard for us to part with certain items because they hold sentimental, practical, or monetary value.

TENSION

There are moments in life where we crave freedom and flexibility, but holding onto all of our stuff doesn’t afford us that privilege.

INSIGHT

People want to feel liberated from their stuff, not severed from it. It’s all about having one degree of separation, not cutting ties completely.

TARGET

Valuing security and flexibility, anchored dreamers need a solution for their stuff while they take advantage of the world for the oyster that it is.

OPPORTUNITY

insert something here

RIGHT TO WIN

insert something here

STRATEGY

U-Haul - the anchor point that frees you to explore.


02 — the creative platform


video Block
Double-click here to add a video by URL or embed code. Learn more

KEEP STUFF HERE. GET OUT THERE.

insert description here


03 — the execution


Print

insert text here

Screen Shot 2018-10-29 at 12.12.07 PM.png
Screen Shot 2018-10-29 at 12.12.42 PM.png
Screen Shot 2018-10-29 at 12.12.54 PM.png

TEAM: Caitlin Russell (ST) // Margaret Dick (ST) // Dixon Muller (CW) // Benjamin Gross (AD)