SITUATION

We feel bogged down by our endless sea of stuff, but it’s hard for us to part with certain items because they hold sentimental, practical, or monetary value.

TENSION

There are moments in life where we crave freedom and flexibility, but holding onto all of our stuff doesn’t afford us that privilege.

INSIGHT

People want to feel liberated from their stuff, not severed from it. It’s all about having one degree of separation, not cutting ties completely.

TARGET

Valuing security and flexibility, anchored dreamers need a solution for their stuff while they take advantage of the world for the oyster that it is.

OPPORTUNITY

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RIGHT TO WIN

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STRATEGY

U-Haul - the anchor point that frees you to explore.

KEEP STUFF HERE. GET OUT THERE.

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